Five Top Tips for doing business with the BRICs | Publishing Technology
See on Scoop.it - Global Leaders
Brazil, India, China and Russia have a different business psychology to the familiar Western models.
No CEO can immediately be aware of all the cultural intricacies inherent in a country’s way of doing business, but one must go in with an open mind and an awareness of difference – or a business will stumble before it has even started.
See on publishingtechnology.com
